Lucas Achutti Pedri Spotlights Retail Background and SMAGE’s E-commerce Strategy

Lucas Achutti Pedri outlined his background in Brazilian retail and e-commerce, including leadership of a LED lighting business that grew to more than 300 employees. He also highlighted SMAGE, the consultancy he founded to help small and medium-sized businesses with online sales strategy.

Why it matters: - Pedri’s background combines corporate marketing, retail operations and e-commerce entrepreneurship. - SMAGE is aimed at small and medium-sized businesses that need help choosing sales channels, organizing marketing and measuring performance. - The overview is meant to introduce Pedri’s experience to an international audience and frame SMAGE’s consulting focus.

What happened: - Lucas Achutti Pedri shared an overview of his professional history in Brazilian e-commerce and retail. - Pedri said he previously founded and served as chief executive of a Brazilian LED lighting retailer. - The retailer operated online, through six physical stores and across three distribution centers. - The business grew to more than 300 employees during its operating history. - The retail operation ended in 2023. - Pedri also founded SMAGE, short for Scale, Marketing, Authority, Growth & E-commerce.

The details: - Pedri’s retail leadership experience took place in Brazil. - The retailer combined an online storefront, a physical retail network and distribution facilities. - Pedri previously worked with Dell, Unimed, GetNet and Grupo BBDI. - His academic background includes undergraduate and postgraduate studies in strategic marketing at the Pontifical Catholic University of Rio Grande do Sul, or PUCRS. - SMAGE focuses on e-commerce strategy for small and medium-sized businesses. - SMAGE’s areas of focus include digital sales channels, marketplace strategy, marketing and business performance. - The consultancy connects commercial planning with the operational demands of running an e-commerce business. - For small and medium-sized businesses, SMAGE emphasizes sales-channel selection, marketing organization and performance indicators. - More information about Pedri’s background is available in his professional history. - More information about SMAGE is available in the consultancy’s site.

Between the lines: - Pedri is positioning his retail experience as proof of practical knowledge for advisory work. - The SMAGE pitch reflects a broader shift in which smaller retailers look for structured help with online growth, rather than treating e-commerce as a standalone channel. - The inclusion of both online and physical retail experience suggests SMAGE may lean on omnichannel lessons from Pedri’s past operating role.

What's next: - Pedri is continuing to present SMAGE as his current professional platform. - The company’s next phase will likely center on translating his retail experience into consulting services for smaller businesses. - Additional public visibility may come through Pedri’s LinkedIn profile and Instagram account.

The bottom line: - Pedri is using a Brazilian retail track record to define SMAGE as a hands-on e-commerce consultancy for smaller businesses.