Google, Poppulo and BlueZoo set December webinar on AI video ads in retail media

BlueZoo, Google and Poppulo will host a free webinar and live demo on Dec. 9 to show how AI video creation, digital signage delivery and impression measurement can improve in-store ad performance. The companies will walk retailers through a revenue-per-impression approach meant to help identify the most effective creative and boost point-of-sale results.

Why it matters: - Retailers are under pressure to make in-store video advertising more measurable and more profitable. - The webinar will show how AI-generated creative, digital signage distribution and impression tracking can be tied to sales outcomes. - The session is built around revenue per impression, a metric meant to help advertisers identify which video creative drives the strongest return.

What happened: - BlueZoo, in collaboration with Google and Poppulo, announced a free webinar and live demo for Wednesday, Dec. 9, 2026, at 8 a.m. PT / 11 a.m. ET. - The event is titled “Google, Poppulo & BlueZoo: Create, Deliver & Measure AI Video on Digital Signage.” - Registration is available here.

The details: - The demo will show how retailers can optimize in-store video ads by combining AI-assisted video generation, scalable digital signage delivery and impressions measurement. - Poppulo VP of Partnerships & Growth Joseph Aviles said AI now makes studio-quality video faster, easier and cheaper to produce, but measurement is needed to determine which creative works best and to guide future decisions. - The webinar will show how multiple video creatives promoting a product can be ranked by revenue generated at point of sale divided by the number of advertising impressions. - The companies say the highest-ranked videos can be deployed to generate more revenue or used as seed creative for new tests. - Google will demonstrate AI video tools that can turn one concept into multiple video variations. - Poppulo will show how it distributes content across digital signage networks and tracks ad playback. - BlueZoo will show how it measures audience impressions delivered by each video advertisement. - Attendees will also see how impression data and retail sales data can be analyzed together to assess campaign performance.

Between the lines: - The pitch is not just about making more video faster; it is about creating a closed loop between creative generation, media delivery and sales measurement. - That workflow could help retailers move budget toward ads that can be tied more directly to revenue, instead of relying only on reach or engagement. - The focus on retail media networks reflects growing pressure to prove that digital signage can influence point-of-sale outcomes.

What's next: - Attendees are expected to see how audience and performance data can inform future video content. - The webinar will also show how organizations can use measured results to refine messaging over time. - More information is available through Poppulo's webinar registration page and the companies' product sites.

The bottom line: - The webinar will showcase a practical test of whether AI-made video plus better measurement can help retailers choose the ad creative most likely to drive sales.