Head of the Charles Regatta names 776BC official apparel partner

The Head of the Charles Regatta and 776BC announced a multi-year partnership on September 8, 2026, naming 776BC the event’s Official Rowing Apparel Partner and a Premier Sponsor. The deal gives 776BC a bigger role in the world’s largest three-day rowing event, with exclusive merchandise, uniforms and new fan and athlete experiences planned.

Why it matters: - The partnership links one of rowing’s most visible events with a brand that targets athletes at every level, from local clubs to Olympic teams. - The deal is designed to deepen commercial support for rowing while also expanding athlete, volunteer and spectator experiences at the Head of the Charles Regatta. - The collaboration signals continued brand investment in a sport that relies on high-profile events to grow participation and community engagement.

What happened: - The Head of the Charles Regatta and 776BC announced a multi-year partnership on September 8, 2026. - 776BC is now the Official Rowing Apparel Partner and a Premier Sponsor of the regatta. - The announcement was made in Cambridge, Massachusetts. - The Head of the Charles Regatta is the world’s largest three-day rowing event.

The details: - 776BC will design and deliver an exclusive merchandise collection for the regatta. - 776BC will provide race operations uniforms. - The partnership includes premium retail experiences tied to the event. - The two organizations will collaborate on initiatives that celebrate and strengthen the global rowing community. - Athletes and spectators can expect exclusive collaborative product collections, immersive event experiences, community initiatives and new ways to connect with the regatta. - The Head of the Charles Regatta draws more than 12,000 athletes to Boston every October. - Hundreds of thousands of spectators line the banks of the Charles River for the event. - The regatta has been held since 1965.

Between the lines: - 776BC is using the partnership to reinforce its positioning as an athlete-first technical apparel brand. - The regatta is extending its brand through a sponsor that emphasizes authenticity, innovation and performance. - The partnership frames apparel as part of a broader effort to shape the event experience and support rowing’s long-term growth.

What’s next: - The partnership is expected to roll out collaborative products, retail activations and community programs over multiple years. - The organizations said they will work together to elevate the event experience and inspire the next generation of athletes. - The regatta and 776BC said they plan to continue serving the global rowing community in the years ahead.

The bottom line: - 776BC gets a marquee platform in rowing’s most recognizable event, while the Head of the Charles Regatta adds a dedicated apparel partner and sponsor to support its next phase of growth.