MEDASE Cocktails wins four medals at 2026 Summer PR%F Awards
MEDASE Cocktails picked up four honors at the 2026 Summer PR%F Awards, with its Hey Big Dipper Old Fashioned and Heavana Can’t Wait Mojito recognized for both taste and package design. The sweep underscores how the zero-proof brand is trying to compete on flavor, presentation and a more complete cocktail experience.
Why it matters: - The four-medal showing gives MEDASE Cocktails outside validation for both product quality and packaging. - The recognition strengthens the brand’s position in the growing zero-proof category, where taste and presentation can determine repeat purchase. - The awards cover both sensory experience and shelf appeal, two factors that matter for premium beverage brands.
What happened: - MEDASE Cocktails won four medals at the 2026 Summer PR%F Awards in Los Angeles. - Hey Big Dipper Old Fashioned earned a Silver medal in the Tasting Competition. - Hey Big Dipper Old Fashioned also earned a Gold medal in the Design Competition. - Heavana Can’t Wait Mojito earned a Silver medal in the Tasting Competition. - Heavana Can’t Wait Mojito also earned a Silver medal in the Design Competition.
The details: - Hey Big Dipper Old Fashioned is described as a spirit-forward, layered take on the classic Old Fashioned. - The cocktail is positioned around rich flavor, subtle sweetness and a warm finish. - Hey Big Dipper Old Fashioned’s packaging was recognized for reflecting the drink’s bold personality and premium character. - Heavana Can’t Wait Mojito is described as bright, refreshing and easy to enjoy. - The Mojito features lively citrus, cooling mint and a clean, balanced finish. - Heavana Can’t Wait Mojito’s packaging was recognized for feeling fresh and energetic. - Monica Cornitcher, MEDASE co-founder, said the brand was created to deliver cocktails with flavor, personality and intention. - Cornitcher said the awards matter because they recognize both the product inside and the creativity of the presentation. - MEDASE said it wants each cocktail to feel like an experience before the bottle is opened.
Between the lines: - The awards suggest MEDASE is competing on more than flavor alone. - The brand is pairing classic cocktail cues with a visual identity designed to stand out in a crowded premium beverage aisle. - The split between an Old Fashioned and a Mojito also shows the portfolio is built to cover both rich and refreshing drinking occasions. - The PR%F Awards position themselves as a professional tasting competition for spirits, wine and beverage products focused on quality, balance and overall drinking experience.
What's next: - MEDASE will likely use the medals as proof points in marketing and retail conversations. - The company’s portfolio appears aimed at expanding the reach of premium zero-proof cocktails by offering familiar drinks with a distinctive brand voice. - The brand’s next challenge is turning award recognition into broader consumer awareness and shelf momentum.
The bottom line: - MEDASE Cocktails now has award recognition for both taste and design, a strong combination in the competitive zero-proof market.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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