Linda's wins Craft Store of the Year in McKinney

Linda's, a McKinney quilting and craft supply retailer, was named Craft Store of the Year by the Consumer Ratings Institute on Sept. 7, 2026. The award reflects the store's product depth, customer reviews and community-focused education efforts.

Why it matters: - The award highlights a local craft retailer that has built both a broad product catalog and a sizable educational footprint. - Linda's 5.0-star rating across 3,357 reviews helped support the recognition and signals strong customer loyalty in the McKinney area. - The store also serves crafters beyond North Texas through online sales and nationwide shipping.

What happened: - Linda's was named Craft Store of the Year for McKinney by the Consumer Ratings Institute. - The recognition was announced Sept. 7, 2026. - The Consumer Ratings Institute is an independent organization that evaluates businesses using verified consumer feedback and service quality.

The details: - Linda's sells more than 50,000 fabric, thread, batting and notions products through its McKinney store and online marketplace. - The retailer carries more than 40 designer fabric brands, including Moda, Robert Kaufman and Shannon Fabrics. - Linda's also offers more than 100 thread brands and its own Linda's Deluxe batting line. - The company provides machine quilting through its "Quilted by Corey" service. - Linda's hosts live shopping events for customers looking for a more interactive buying experience. - The retailer has more than 700 YouTube tutorials and a "Morning with Corey" blog focused on quilting education. - Linda's supports customers with the Corey's Cash Rewards loyalty program and the Linda's Crafter Club membership. - The company also runs daily deals and seasonal flash sales. - Linda's offers free shipping on batting rolls over $99. - The business continues to operate from its physical store in McKinney while shipping nationwide. - More information is available on Linda's website.

Between the lines: - The award appears to reward more than product selection alone. - Linda's combines retail, services and content to keep customers engaged across multiple touchpoints. - The 5.0-star rating and large review count suggest the store has translated that model into measurable customer approval.

What's next: - Linda's is likely to lean on its award status, education content and loyalty programs to retain local shoppers and attract online customers. - The retailer's mix of in-store service and national shipping gives it room to keep expanding beyond McKinney.

The bottom line: - Linda's used product breadth, community engagement and customer satisfaction to stand out in McKinney's craft market.