Astadaily wins first astaxanthin Clean Label Project Purity Award

Astadaily has become the first brand in the astaxanthin category to earn the Clean Label Project Purity Award, giving the Canadian wellness company a new third-party validation for its Astadaily Astaxanthin Pure product. The recognition matters because it benchmarks the product against contaminants and category peers, which could influence distributors, retailers and consumers.

Why it matters: - Astadaily is the first astaxanthin brand to receive the Clean Label Project Purity Award. - The award adds independent verification to a category where buyers often evaluate quality, purity and contamination risk. - The recognition may matter to distributors, retailers and consumers looking for third-party proof beyond a brand's internal testing.

What happened: - Astadaily, a Canadian wellness brand focused on natural astaxanthin, earned the Clean Label Project Purity Award for Astadaily Astaxanthin Pure. - The company said the award followed independent laboratory testing and comparison with other products in the astaxanthin category. - The announcement was dated Sept. 3, 2026, in Toronto. - The Clean Label Project Certificate of Compliance for Astadaily Astaxanthin Pure, number SPP0071-2026H-21, took effect Aug. 24, 2026.

The details: - Astadaily's astaxanthin comes from Haematococcus pluvialis microalgae grown in controlled, closed cultivation systems. - The production process uses supercritical carbon dioxide extraction. - Finished products are tested before release. - The Purity Award is a higher tier than the Clean Label Project's standard certification. - Clean Label Project buys products through retail channels and sends them to ISO-accredited analytical chemistry laboratories. - Testing looks for contaminants that may not appear on labels, including heavy metals, pesticide residues and plasticizers. - Products are benchmarked against others in the same category. - Only products that rank in the top third of their category and meet additional compliance requirements receive the Purity Award. - Astadaily Astaxanthin Pure is made in Canada. - The award builds on more than a decade of experience in microalgae cultivation, extraction and astaxanthin development.

Between the lines: - The award gives Astadaily a marketable credibility signal at a time when supplement buyers face lots of similar claims. - Category-level benchmarking can help separate products that merely meet baseline standards from those that perform better than peers. - Dr. Alvin Cheng, founder of Astadaily and Iconthin Biotech, said the company has invested in quality throughout the production process and that the Purity Award provides additional independent evidence for distributors, retailers and consumers. - The recognition also supports Astadaily's goal of reaching a wider North American market with independently verified products.

What's next: - Astadaily will likely use the Purity Award as a sales and credibility tool with retail and distribution partners. - The company is positioning the certification as evidence of a longer-term quality strategy rather than a one-time claim. - Further growth will depend on whether the award helps Astadaily expand its presence across North America.

The bottom line: - Astadaily now has a rare third-party credential in a niche supplement category, and that could help it stand out in a crowded market.