Yesway picks Gravitate to overhaul fuel supply and carrier visibility

Yesway has selected Gravitate Supply and Dispatch to run fuel supply and logistics across its 450-site network in nine states. The move replaces a legacy platform and adds real-time sourcing tools plus carrier visibility as fuel markets get more volatile.

Why it matters: - Yesway is moving core fuel supply work onto a platform built for retail fuel operations, not a general-purpose legacy system. - The shift is meant to speed sourcing decisions and reduce blind spots across a network of 450 fuel sites. - Better carrier visibility can cut delays in a market where timing affects margins and inventory availability.

What happened: - Gravitate announced that Yesway Inc. has selected Gravitate Supply and Dispatch as the operating platform for fuel supply and logistics. - Yesway is a convenience and fuel retailer headquartered in Fort Worth, Texas, with operations in nine states across the Midwest and Southwest. - The retailer operates under the Yesway and Allsup’s banners and manages fuel supply through a network of common carriers. - Yesway is replacing a legacy supply platform that was not built for the speed or complexity of the current market.

The details: - Gravitate’s AI-powered Buy Plan ingests live tank readings, real-time supply pricing and allocation data to generate daily supply directives at the site level. - Yesway’s supply team will use machine-learning demand forecasts and Gravitate’s Pricing Engine to value contract, rack, day deal and spot options in real time. - Live market data will flow directly into supply workflows. - Crossroads, Gravitate’s connectivity layer, links Yesway to its carrier network. - Primary carriers will transmit planned orders, completed-order data and real-time ETA updates through a single integration layer. - Yesway will gain continuous visibility into order status and site inventory across its network. - New carrier connections can follow the same framework without a custom integration project for each endpoint. - Gravitate says Crossroads has already been proven across thousands of carrier-retailer connections. - Gravitate says carriers serving Yesway that adopt Gravitate TMS can join the same integration framework without additional build work. - Gravitate’s company announcement provides more information about the platform.

Between the lines: - Yesway’s move signals that large fuel retailers are raising the bar on real-time decision-making and system integration. - Legacy platforms that cannot process live inventory, pricing and carrier data in one workflow are becoming a constraint. - Gravitate is positioning Supply & Dispatch as the software layer that closes that gap for downstream fuel operators.

What's next: - Yesway will deploy the new platform across its supply and dispatch operations. - Carrier integrations will expand as more of Yesway’s haulers adopt Gravitate TMS. - The result should be a more connected operating model with less manual coordination and faster sourcing decisions.

The bottom line: - Yesway is betting that real-time data and a connected carrier network will matter more than a legacy supply stack as fuel markets keep moving faster.